Bachelor of Science in Business Administration Marketing at Shawnee State University Online

Bachelor of Science

Business Administration Marketing

Request more information

Next Start Date January 12

Est. Program Length 3-4 years

Course Length 7 weeks

Credit Hours 120

Cost Per Credit $313.52*

Accreditation Higher Learning Commission

Transfer Credits Accepted 90

*Out-of-state tuition includes an additional $32.32 per credit.

Bachelor of Science in Business Administration Marketing Overview

BSBA: Marketing

Build a strong reputation for yourself in a dynamic career field with the online BSBA Marketing program from Shawnee State University Online Campus. Designed for working individuals striving for career advancement, this bachelor's in marketing program is delivered fully online in an interactive classroom that allows you to complete your degree on your schedule.

Through a hands-on learning approach, the online BSBA Marketing curriculum will prepare you for a variety of rewarding careers through courses that cover key topics of business and marketing. Each course required by the BS in Marketing is guided by expert educators, like Dr. Jason Lovins, who has more than 30 years of experience in marketing, entrepreneurism, corporate communication, and business management. With unparalleled academic support, you'll become proficient in management concepts, business legalities, professional communication techniques, essential marketing principles, and more.

As you complete the BSBA Marketing and learn to incorporate innovative marketing strategies in the business world, you'll also have the opportunity to gain field experience engaging and interacting with marketing professionals. In addition, you'll participate in real-world course projects through partnerships with regional businesses, non-profits, and university departments. Through this engagement, you'll develop a portfolio of your skills to demonstrate your capabilities to future employers. When you complete the online BSBA Marketing program, you'll have the expert skills and experience demanded by today's top marketers.

The Online Bachelor's in Marketing Degree is Designed for:

  • Individuals interested in beginning a career in business or marketing
  • Marketing professionals who need a degree for career advancement
  • Business professionals seeking a professional future in marketing

International students residing outside the United States of America may apply and enroll into the Shawnee State University's BSBA Marketing degree. The program is administered all online and the international student will maintain a full course of study. Admitted students will not be issued an I-20 for entry into the United States. The program will be completed by the student from their home country. Please refer to www.studyinthestates.dhs.gov for more information pertaining to enrollment in an online program from your home country.

  • Study Anywhere

    Designed to fit the schedule of working individuals.

  • Build Your Portfolio

    Graduate with portfolio content that displays your skills to employers.

  • Learn from Expert Educators

    Professors with real-world experience provide one-on-one attention to each student.

Courses and Requirements

12 Total Courses In This Program

In addition to 63 credit hours of Shawnee State University's general education program curriculum and electives, the online BSBA Marketing program requires the completion of 8 additional business core courses and 11 marketing major courses for a total of 120 credit hours. Each course provides the advanced knowledge and career skills necessary to earn success as a marketing professional.

General Education Program (GEP)/Electives (63 Credit Hours Required)
  • English Composition (6)
  • Oral Communications (3)
  • Literature (3)
  • Fine Arts (3)
  • Natural Science (7)
  • Quantitative Reasoning (4)
  • Engaged Citizenry (3)
  • Global Perspectives (3)
  • Historical Perspectives (3)
  • Ethical Insight and Reasoning (3)
  • Human Behavior (3)
  • General Electives (19)
  • Technical Elective (3)
Business Core Courses (24 Unique Credit Hours Required)
  • BUIS 1010 – Computer Applications (3)
  • BUAC 2010 – Introduction to Financial Accounting Principles (3)
  • BUAC 2030 – Introduction to Managerial Accounting Principles (3)
  • BULW 2700 – Legal Environment of Business (3)
  • BUMG 2900 – Professional Communications (3)*
  • BUMG 3100 – Management Principles (3)
  • BUMK 3100 – Marketing Principles (3)
  • BUFI 3450 – Managerial Finance (3)
  • STAT 1800 – Business Statistics (4)*
  • ECON 2201 – Principles of Microeconomics (3)*
  • ECON 2202 – Principles of Macroeconomics (3)

*Counts for both business core credits and general education program credits

Marketing Major Courses (24 Credit Hours Required)
  • BUMK 3300 – Consumer Behavior (3)
  • BUMK 3400 – Marketing Communications (3)
  • BUMK 4000 – Marketing Management (3)
  • BUMK 4250 – Marketing Research (3)
  • BUMK 4400 – Entrepreneurial Marketing (3)
  • BUMK 4995 – Marketing Practicum (3)
  • BUMG 3850 – Production/Operations Management (3)
  • BUMG 4850 – Business Policy and Strategy (3)
Marketing Electives (9 Credit hours Required)
  • BUMK 2350 – Advertising (3)
  • BUMK 3200 – Sales Management (3)
  • BUMK 4150 – International Marketing (3)
  • BUMK 4999 – Special Topics in Marketing (3)

Admission Requirements

Before applying for the online BSBA Marketing program, you must have:

  • Transcripts from high school and all completed college work

How to Apply

In order to apply for our online BSBA Marketing program, please contact an enrollment counselor and submit the following:

Costs & Financial Aid

The online BSBA Marketing program is offered at a tuition rate of $313.52 per credit hour for in-state students and $345.84 per credit hour for out-of-state students. This program accepts up to 90 transfer credits.

Component Cost Total*
Full Program Tuition $313.52 per credit hour $37,622
Total $37,622
Tuition with Maximum Transfer Credits (Up to 90) $313.52 per credit hour $9,406
Total with Transfer Credits $9,406

Time to completion varies by student, depending on individual progress and credits transferred, if applicable. Fees are charged per semester unless otherwise noted. This program takes two to eight semesters to complete, depending on transfer credits. For a personalized estimate of time to completion, call an enrollment advisor at (740) 351-4778 or request more information.

* Tuition and fees are subject to change.

Financial Aid

Financial Aid

To help make your online education more affordable, Shawnee State offers financial aid in the form of loans, scholarships, and grants. If you have questions, our experienced enrollment counselors and tuition planners will assist you through the process.

Military Students

Military Students

At Shawnee State, we want those who have served our country to get the education they deserve. As a veteran or current member of the U.S. military, you can receive federal and state educational benefits through the VA, and we will provide you with guidance and support throughout your online education.

Career Outcomes

The online BSBA Marketing degree delivers the academic credential to pursue a master's degree, along with the advanced professional skills necessary for career success in the dynamic field of marketing. Many graduates of this program succeed in the following positions:

Salary and job growth information from the Bureau of Labor Statistics.

Marketing manager

Marketing managers develop strategies and coordinate marketing campaigns while overseeing their department's staff. The median annual salary for these professionals is $132,620.

Public relations specialist

Public relations specialists develop and promote a positive reputation for their companies through strategic marketing and advertising campaigns. The median annual salary for this position is $60,000.

Sales manager

Sales managers coordinate the sales department of a business by overseeing its staff, setting sales goals, and developing strategies to meet those goals. The median annual salary of these professionals is $124,220.

Benefits of Online Learning

Benefits of Online Learning

  • Study on your own schedule from anywhere
  • Access affordable, high-quality coursework
  • Earn the same degree as on-campus students
  • Learn with support from dedicated faculty
Call Us Request Info