Next Start Date March 8
Est.Program Length 3-4 years
Course Length 7 weeks
Credit Hours 120
Cost Per Credit $278*
Accreditation Higher Learning Commission
Transfer Credits Accepted 90
*Out-of-state students will be charged an additional $5 per credit.
Bachelor of Science in Business Administration Marketing Overview
Build a strong reputation for yourself in a dynamic career field with the online BSBA in Marketing program from Shawnee State University Online Campus. Designed for working individuals striving for career advancement, this bachelor’s in marketing program is delivered fully online in an interactive classroom that allows you to complete your degree on your schedule.
Through a hands-on learning approach, the online BSBA in Marketing curriculum will prepare you for a variety of rewarding careers through courses that cover key topics of business and marketing. Each course required by the BS in Marketing is guided by expert educators, like Dr. Jason Lovins, who has more than 30 years of experience in marketing, entrepreneurism, corporate communication, and business management. With unparalleled academic support, you’ll become proficient in management concepts, business legalities, professional communication techniques, essential marketing principles, and more.
As you complete the BSBA in Marketing and learn to incorporate innovative marketing strategies in the business world, you’ll also have the opportunity to gain field experience engaging and interacting with marketing professionals. In addition, you’ll participate in real-world course projects through partnerships with regional businesses, non-profits, and university departments. Through this engagement, you’ll develop a portfolio of your skills to demonstrate your capabilities to future employers. When you complete the online BSBA in Marketing program, you’ll have the expert skills and experience demanded by today’s top marketers.
The Online Bachelor’s in Marketing Degree is Designed for:
- Individuals interested in beginning a career in business or marketing
- Marketing professionals who need a degree for career advancement
- Business professionals seeking a professional future in marketing
Designed to fit the schedule of working individuals.
Build Your Portfolio
Graduate with portfolio content that displays your skills to employers.
Learn from Expert Educators
Professors with real-world experience provide one-on-one attention to each student.
Courses and Requirements
12 Total Courses In This Program
In addition to 63 credit hours of Shawnee State University’s general education program curriculum and electives, the online BSBA Marketing program requires the completion of 8 additional business core courses and 11 marketing major courses for a total of 120 credit hours. Each course provides the advanced knowledge and career skills necessary to earn success as a marketing professional.
English Composition (6)
Oral Communications (3)
Fine Arts (3)
Natural Science (7)
Quantitative Reasoning (4)
Engaged Citizenry (3)
Global Perspectives (3)
Historical Perspectives (3)
Ethical Insight and Reasoning (3)
Human Behavior (3)
General Electives (19)
Technical Elective (3)
BUIS 1010 – Computer Applications (3)
BUAC 2010 – Introduction to Financial Accounting Principles (3)
BUAC 2030 – Introduction to Managerial Accounting Principles (3)
BULW 2700 – Legal Environment of Business (3)
BUMG 2900 – Professional Communications (3)*
BUMG 3100 – Management Principles (3)
BUMK 3100 – Marketing Principles (3)
BUFI 3450 – Managerial Finance (3)
STAT 1800 – Business Statistics (4)*
ECON 2201 – Principles of Microeconomics (3)*
ECON 2202 – Principles of Macroeconomics (3)
*Counts for both business core credits and general education program credits
BUMK 3300 – Consumer Behavior (3)
BUMK 3400 – Marketing Communications (3)
BUMK 4000 – Marketing Management (3)
BUMK 4250 – Marketing Research (3)
BUMK 4400 – Entrepreneurial Marketing (3)
BUMK 4995 – Marketing Practicum (3)
BUMG 3850 – Production/Operations Management (3)
BUMG 4850 – Business Policy and Strategy (3)
BUMK 2350 – Advertising (3)
BUMK 3200 – Sales Management (3)
BUMK 3200 – Sales Management (3)
BUMK 4150 – International Marketing (3)
BUMK 4999 – Special Topics in Marketing (3)
BUMK 3200 – Sales Management (3)
Before applying for the online BSBA Marketing program, you must have:
- Transcripts from high school and all completed college work
How to Apply
In order to apply for our online BSBA Marketing program, please contact an enrollment counselor and submit the following:
- Completed application
- Transcripts from high school and college or university (if applicable)
Costs & Financial Aid
The online BSBA Marketing program is offered at a tuition rate of $278 per credit hour for in-state students and $283 per credit hour for out-of-state students. This program accepts up to 90 transfer credits.
Component Cost Total* Full Program Tuition $278 per credit hour $33,360 Total $33,360 Tuition with Maximum Transfer Credits (Up to 90) $278 per credit hour $8,340 Total with Transfer Credits $8,340 Component Cost Total* Full Program Tuition $283 per credit hour $33,960 Total $33,960 Tuition with Maximum Transfer Credits (Up to 90) $283 per credit hour $8,490 Total $8,490
Time to completion varies by student, depending on individual progress and credits transferred, if applicable. Fees are charged per semester unless otherwise noted. This program takes two to eight semesters to complete, depending on transfer credits. For a personalized estimate of time to completion, call an enrollment advisor at 855-815-0323 or request more information.
* Tuition and fees are subject to change.
To help make your online education more affordable, Shawnee State offers financial aid in the form of loans, scholarships, and grants. If you have questions, our experienced enrollment counselors and tuition planners will assist you through the process.
At Shawnee State, we want those who have served our country to get the education they deserve. As a veteran or current member of the U.S. military, you can receive federal and state educational benefits through the VA, and we will provide you with guidance and support throughout your online education.
The online BSBA Marketing degree delivers the academic credential to pursue a master’s degree, along with the advanced professional skills necessary for career success in the dynamic field of marketing. Many graduates of this program succeed in the following positions:
Salary and job growth information from the Bureau of Labor Statistics.
- Marketing managers develop strategies and coordinate marketing campaigns while overseeing their department’s staff. The median annual salary for these professionals is $132,620.
- Public relations specialists develop and promote a positive reputation for their companies through strategic marketing and advertising campaigns. The median annual salary for this position is $60,000.
- Sales managers coordinate the sales department of a business by overseeing its staff, setting sales goals, and developing strategies to meet those goals. The median annual salary of these professionals is $124,220.